EB Denim

EB Denim

Elena Bonvicini started EB Denim around 2015 while still in high school in Newport Beach, California, cutting up vintage Levi's 501s into shorts and selling them out of her school locker room. The brand grew through a sorority trunk show at USC and a pandemic-era pivot into its own designs, still made in Los Angeles and still rooted in that reworked-vintage-denim logic.

Denim

Denim is the whole reason EB Denim exists, going back to Bonvicini slicing up vintage Levi's 501s for classmates for ten dollars a pair. That literal, hands-on relationship with the fabric still shows in how deliberately these pieces are cut and finished. It is a brand that learned denim by physically taking it apart first.

More Denim

A second wall of denim makes sense for a label built almost entirely on one fabric and one founding trick: reconstruction. Where the earliest EB pieces were one-off vintage cuts sold out of a locker room, the range now runs to full washes and silhouettes, produced in Los Angeles rather than thrifted. The DNA is the same, the scale is not.

Tops and shirting

Tops read as the category where EB Denim has had to prove it can design beyond denim, and the brand has leaned into the same unfussy, Californian ease that made the shorts work in the first place. It is not trying to be a directional collection. It is trying to be what a fast-growing, celebrity-adjacent LA label wears with its own jeans.

Trousers and shorts

Shorts are, quite literally, where EB Denim began: Bonvicini cutting vintage Levi's into cutoffs for her Orange County classmates before she'd graduated high school. The trousers and shorts here are a much more finished version of that same idea, still built around a rigid, recognizable denim hand. Few brands can point to their exact product-market fit moment this precisely.

Jackets and blazers

Outerwear is a newer register for a brand that built its name on cutoffs, and it tracks with EB Denim's move from a bedroom-and-locker-room operation into a company with a Los Angeles flagship and Bergdorf Goodman as a stockist. The jackets carry over the same rigid, USA-made denim preference Bonvicini has talked about since her earliest sourcing days. It is growth without a full identity change.

More from the collection

The wider range shows how quickly EB Denim scaled once celebrities like Taylor Swift and Hailey Bieber started wearing it, moving from a single reworked short into a fuller ready-to-wear offering. It is still a young company by fashion-house standards, founded roughly a decade ago by a teenager with scissors. That speed is arguably the most notable thing about it.

Our honest take

EB Denim's origin story, a high schooler cutting thrifted Levi's for ten dollars a pair, is unusually well documented and genuinely checks out, which is rarer than it should be in this category. The clothes are more straightforwardly commercial than experimental, which is fine given how fast the brand has had to scale. Where it succeeds is staying legible as a denim label even as it adds categories it did not start with.