Elena Bonvicini started EB Denim around 2015 while still in high school in Newport Beach, California, cutting up vintage Levi's 501s into shorts and selling them out of her school locker room. The brand grew through a sorority trunk show at USC and a pandemic-era pivot into its own designs, still made in Los Angeles and still rooted in that reworked-vintage-denim logic.
EB Denim

Denim
Denim is the whole reason EB Denim exists, going back to Bonvicini slicing up vintage Levi's 501s for classmates for ten dollars a pair. That literal, hands-on relationship with the fabric still shows in how deliberately these pieces are cut and finished. It is a brand that learned denim by physically taking it apart first.

Rowan Rigid Mid-Rise Flared-Leg Jeans
EB Denim

Shifter Rigid Mid-Rise Bowed-Leg Jeans
EB Denim

Ariel Wedgie Rigid Mid-Rise Straight-Leg Jeans
EB Denim

Baggy Rigid Low-Rise Wide-Leg Jeans
EB Denim

Maria Mid-Rise Bootcut Jeans
EB Denim

Maria Rigid Mid-Rise Bootcut Jeans
EB Denim

Rigid Mid-Rise Baggy Jeans
EB Denim

Rigid Low-Rise Baggy Jeans
EB Denim

Rigid Low-Rise Baggy Jeans
EB Denim

Maria Rigid Mid-Rise Bootcut Jeans
EB Denim

Ariel Rigid Mid-Rise Wedgie Straight-Leg Jeans
EB Denim

Stretch High-Rise Straight-Leg Jeans
EB Denim

Baggy Rigid Mid-Rise Wide-Leg Jeans
EB Denim

Rigid Low-Rise Straight-Leg Jeans
EB Denim

Lola Rigid Low-Rise Skinny Capri Jeans
EB Denim

Low-Rise Baggy Straight-Leg Jeans
EB Denim

Rigid Low-Rise Baggy Capri Jeans
EB Denim

Maria Mid-Rise Bootcut Jeans
EB Denim

Miley Stretch Low-Rise Slouchy Bootcut Jeans
EB Denim

Alida Mid-Rise Loose Bowed Jeans
EB Denim

Low-Rise Baggy Jeans
EB Denim

High-Rise Straight Jeans
EB Denim

Low-Rise Baggy Jeans
EB Denim

Low-Rise Baggy Jeans
EB Denim
More Denim
A second wall of denim makes sense for a label built almost entirely on one fabric and one founding trick: reconstruction. Where the earliest EB pieces were one-off vintage cuts sold out of a locker room, the range now runs to full washes and silhouettes, produced in Los Angeles rather than thrifted. The DNA is the same, the scale is not.
Tops and shirting
Tops read as the category where EB Denim has had to prove it can design beyond denim, and the brand has leaned into the same unfussy, Californian ease that made the shorts work in the first place. It is not trying to be a directional collection. It is trying to be what a fast-growing, celebrity-adjacent LA label wears with its own jeans.

Douglas Striped Stretch-Cotton Top
EB Denim

Rory Layered Cotton Top
EB Denim

Zinnia Jersey Knit Top
EB Denim

Madeo Cowl-Neck Top
EB Denim

Kingsley Cotton Top
EB Denim

Rory Layered Cotton T-Shirt
EB Denim

Rory Layered Cotton T-Shirt
EB Denim

Lucy Modal Racerback Tank Top
EB Denim

Lucy Modal Racerback Tank Top
EB Denim

Eero Cotton T-Shirt
EB Denim

Eero Cotton T-Shirt
EB Denim

Eero V-Neck Cotton T-Shirt
EB Denim

Madeo Cowl Neck Jersey Top
EB Denim

Eero V-Neck Cotton T-Shirt
EB Denim

Eero Cotton T-Shirt
EB Denim

Linnea One-Shoulder Jersey Top
EB Denim
Trousers and shorts
Shorts are, quite literally, where EB Denim began: Bonvicini cutting vintage Levi's into cutoffs for her Orange County classmates before she'd graduated high school. The trousers and shorts here are a much more finished version of that same idea, still built around a rigid, recognizable denim hand. Few brands can point to their exact product-market fit moment this precisely.
Jackets and blazers
Outerwear is a newer register for a brand that built its name on cutoffs, and it tracks with EB Denim's move from a bedroom-and-locker-room operation into a company with a Los Angeles flagship and Bergdorf Goodman as a stockist. The jackets carry over the same rigid, USA-made denim preference Bonvicini has talked about since her earliest sourcing days. It is growth without a full identity change.
More from the collection
The wider range shows how quickly EB Denim scaled once celebrities like Taylor Swift and Hailey Bieber started wearing it, moving from a single reworked short into a fuller ready-to-wear offering. It is still a young company by fashion-house standards, founded roughly a decade ago by a teenager with scissors. That speed is arguably the most notable thing about it.
Our honest take
EB Denim's origin story, a high schooler cutting thrifted Levi's for ten dollars a pair, is unusually well documented and genuinely checks out, which is rarer than it should be in this category. The clothes are more straightforwardly commercial than experimental, which is fine given how fast the brand has had to scale. Where it succeeds is staying legible as a denim label even as it adds categories it did not start with.






























