Emporio Sirenuse

Emporio Sirenuse

Emporio Sirenuse began in 1993 as the boutique expression of the Sersale family’s Le Sirenuse Hotel in Positano. Carla Sersale built the label around the colours and layered cultural references of the Amalfi Coast, later joined by designer Viola Parrocchetti. The clothes are made for warm air, long lunches and the particular confidence that comes from dressing like the holiday has already started.

Dresses for the long lunch

Emporio Sirenuse was founded in 1993 from the boutiques of Le Sirenuse Hotel in Positano. The products below give that idea a practical shape, with a mix that keeps the category specific and the styling open-ended.

Tops in a holiday register

Carla Sersale established the brand and Viola Parrocchetti joined as head designer in 2013. The products below give that idea a practical shape, with a mix that keeps the category specific and the styling open-ended.

Bottoms for warm evenings

The label draws on Positano, the Amalfi Coast and eastern textile traditions. The products below give that idea a practical shape, with a mix that keeps the category specific and the styling open-ended.

Our honest take

The appeal here is specificity: these are not anonymous luxury objects or generic wardrobe fillers. Pick the category that already fits how you dress, then let one strong piece do the work rather than building a full costume around it. If you take one thing away, choose the item you would still wear on an ordinary day, because that is where the design earns its keep.