Fleur du Mal

Fleur du Mal

Jennifer Zuccarini launched Fleur du Mal in New York in 2012 after stints co-founding Kiki de Montparnasse and designing intimates at Victoria's Secret, taking the brand's name from Baudelaire's collection of poems. Her pitch was lingerie meant to be worn on an ordinary day rather than saved for an occasion, which is why the label expanded into ready-to-wear and swim without ever losing its underpinnings logic.

Tops and shirting

Fleur du Mal's ready-to-wear only arrived in 2017, five years after the lingerie line, and it still carries over the brand's obsession with what sits against skin. Zuccarini has said her focus from the start was dressing women from the inside out, so a shirt from this label tends to have more engineering in it than it lets on. That instinct shows up in the tops and shirting here.

More Tops and shirting

A second grid of shirting is worth lingering on for the construction details rather than the silhouette alone, since the brand's founder spent years designing bras and slips before she ever cut a blouse. Fleur du Mal treats outerwear as an extension of the lingerie logic that built it. Look for the same attention to fit and finish in these pieces.

Also in the edit

This group is the catch-all for pieces that don't sit neatly under one heading but still make the case for the label's range beyond lingerie. Fleur du Mal has spent over a decade widening from underpinnings into a full wardrobe without losing the intimacy-first point of view Zuccarini started with. Expect that same sensibility applied a little more loosely here.

More from the collection

Fleur du Mal built its early business almost entirely online and through mobile pop-ups before it ever opened a permanent store, which meant every piece had to work hard on its own. That directness carries through the rest of the current assortment collected in this stretch. It reads less fussy than a lot of lingerie-adjacent labels, on purpose.

Dresses

Dresses are where the brand's lingerie background is most visible, since a lot of Fleur du Mal's silhouettes borrow the cut and drape of a slip rather than a traditional dress pattern. That's consistent with a founder whose two prior ventures were both built around intimate apparel. These pieces tend to look simple until you notice how they're actually constructed.

More from the collection

The rest of the current range keeps circling back to the same premise Zuccarini set out with in 2012: make lingerie, and the clothes that grow out of it, for wearing rather than for occasions. Fleur du Mal has opened boutiques in SoHo, Los Angeles and, as of 2025, Williamsburg, but the product logic hasn't really shifted. This last stretch of pieces reflects that consistency.

Our honest take

Fleur du Mal earns its reputation because it treats lingerie as engineering rather than decoration, which is what happens when a founder has designed intimates for a company as exacting as Victoria's Secret. The ready-to-wear extension works precisely because it borrows that discipline instead of ignoring it. This edit is strongest in the categories closest to the brand's original expertise, and that's not a criticism.