FoundRae

FoundRae

Beth Bugdaycay started FoundRae in New York in 2015, after two decades running Rebecca Taylor, and named it partly for her grandmother Rae. Notes on the necklaces, rings and bracelets she calls modern heirlooms, built around symbols in 18-karat gold rather than plain sparkle.

Symbols To Live With

Beth Bugdaycay left twenty years as CEO of Rebecca Taylor to start FoundRae in New York in 2015, launching with a collection of cigar bands before growing the line around what she calls modern heirlooms, pieces that carry a message without behaving like souvenirs. The necklace selection is the clearest expression of that idea, with gold chains and pendants that let you layer a private vocabulary across the collarbone. A single Resilience pendant necklace can sit alone as a quiet signal, while a more layered piece built from several charms, like the Karma plus Infinite Gratitude necklace, reads as a whole sentence rather than one word.

Stones and enamel show up throughout, including the amethyst in the True Love pendant necklace and the malachite in the Horseshoe necklace, but they never take over the symbol itself. What holds the range together is restraint in scale paired with real specificity in meaning.

Small Pieces Big Meaning

Bugdaycay has described the collection as a set of tenets for self-discovery, and the smaller pieces make that approach more tactile. Rings, bracelets and single earrings work as punctuation, especially when the enamel or diamond detail sits close enough to be noticed by the wearer first. The Heart Mixed Oversized Clip bracelet turns that idea into something you can feel while you type or hold a cup, and the True Love pendant keeps the same intimacy in miniature around the neck. The Arrow pendant and the Initials pendant work the same way, small enough to wear daily. None of these pieces are meant to be read from across a room. They are built for the person wearing them, first.

Symbols Before Necklines

FoundRae is not quiet jewelry, even when the scale is small, because every piece is designed to be noticed by the person wearing it before anyone else. It asks you to care about what a symbol means before you care about whether it matches a neckline, which is a different way of shopping for jewelry than most fine jewelry brands ask of you. The necklaces reward layering and the smaller pieces reward repetition, so this is not a collection built around one showpiece. Prices range widely, from the True Love amethyst pendant necklace at $2,340 up to the Resilience Mixed necklace at $60,500, so there is a real entry point below the showstoppers. Start with one piece meaningful enough that you would still wear it without explaining it, then let the rest build around that choice.