Goli gummies started with a vegan apple cider vinegar gummy in 2019 and grew into a whole line. Here they are with the beauty, calm and sleep gummies next to them, and what to check before you take any.
Goli Gummies and the Supplement Gummy Shelf, Read Carefully
Goli launched in 2019 with vegan apple cider vinegar gummies, which the company promoted as the world's first. The idea came when Michael Bitensky's now-wife Vanessa started taking shots of vinegar each morning, and he set out to make the bitter ingredient palatable; Deepak Agarwal, a serial entrepreneur, helped get it off the ground and is considered a co-founder. Goli is a Canadian company based in Montreal and a Certified B Corp, and in March 2024 it agreed to be acquired by a group including one of its original founders, avoiding bankruptcy proceedings. Goli gummies now come in ashwagandha, sleep and matcha versions too, and the flavors are the draw. A gummy is still a supplement, and supplements are not reviewed by the FDA the way medicines are, so read the label, stick to the serving size, and check with your doctor if you are pregnant, take medication or have a health condition. Keep them out of reach of children, since they look like candy.
Beauty and calm gummies
Kourtney Kardashian Barker co-founded Lemme with Simon Huck in 2022, naming it for how often she says lemme, with bottles inspired by vintage candy jars; the Glow and Chill gummies are made without corn syrup, artificial coloring or gelatin, according to the brand. Walter Faulstroh started Hum Nutrition after a nutritionist linked his adult acne to digestion, having earlier built and sold the vitamin water brand V Water, and Hair Strong is his hair gummy. Alicia Grande founded Grande Cosmetics in 2008 after losing lash fullness post-pregnancy, and GrandeGUMMIES are its vegan take on beauty supplements. None of these replace a balanced diet, and results, if any, take months.
Sleep, hydration and hair, and the skip
Lemme's sleep gummy adds magnesium to the mix. Juna, from the former chef Jewel Zimmer and Taylor Lamb, who studied medicinal plants at Cornell, makes Nightcap with phytomelatonin from St. John's wort, plus passionflower and chamomile. Plant People began with two founders who met on a hike and sold door to door to cafes, and WonderHydrate is an electrolyte gummy. Naomi Whittel started OMI after noticing hair loss in a selfie, and its peptide gummies are built on a patented complex. What I would skip is stacking several gummies a day. Doses add up fast, and St. John's wort can interact with common medications, including birth control, so ask a pharmacist first.
Taking gummies sensibly
Take one product at a time so you know what is working. Most gummies contain sugar, so brush your teeth after. Store them somewhere cool, since gummies melt and stick in heat. Tell your doctor about every supplement you take, especially before surgery or during pregnancy. If a gummy upsets your stomach, stop, and check the expiry date on older jars.
