The default failure in this category is treating a bra like a small piece of shapewear, which produces something that flattens rather than supports and is uncomfortable within an hour. The alternative is to solve the specific problems: underwire that does not dig, a band that does not ride, and straps that do not cut. The approach here is to redesign each of those components separately, which is why the range is organised around named structural systems rather than around styles. That is closer to how technical outdoor gear is developed than to how lingerie usually is.

The CloudWire system appears across CloudEmbrace, CloudShape and CloudLift, which are three different lift profiles using the same wire construction. CrossOver bras come with and without the wire, and the wireless version is the most casual thing in the group. SoftForm Pullover is the easiest to put on and the least structured of these honey love bras. X Balance and Silhouette cover the remaining ground, with Silhouette the smoothest under clothing.

Engineered wire is more comfortable than conventional wire and it is still wire, so anyone who cannot wear an underwire at all should start with the pullover or wireless CrossOver. Band sizing is where most bra purchases fail and this range is no exception, so measure rather than guessing from another brand. Smooth microfibre cups are invisible under clothing and show every crease if stored folded, which is what a drawer does. Pullover styles stretch out faster than hook-and-eye bands because the elastic does all the work. If you take one thing away, measure your band before ordering and buy hook-and-eye if you want the fit to last.