Impressions Vanity and the Case for Good Light Before Good Makeup

Impressions Vanity and the Case for Good Light Before Good Makeup

Impressions Vanity was founded in 2014 around one idea: makeup looks better in better light. Here are the brand's lighted mirrors, the lit and magnifying mirrors from other brands, and the organizers and brush holders that keep a vanity table clear.

Impressions Vanity was founded in 2014 by CEO Kevin Choi, and Amare Magazine says the company was founded in December of that year and focuses on glam room and makeup lighting. I like a brand with a narrow focus. It means the mirror is the point, not an afterthought sitting beside a hundred other things. Furniture Today reported in 2019 that Impressions Vanity works with more than 200 retailers in the US, Canada, Australia and the UK, which tells you how many people have decided that light is the most useful makeup tool they own.

Start with the shape of your routine. The Sweetheart 10x Magnified LED Mirror is the close-up one, and it is what I would use for tweezing, precise liner and checking a blemish up close. The Gravity Tritone LED Makeup Mirror has three light tones, which matters more than it sounds: makeup can look different under warm and cool light, so it helps to check both. The Hello Kitty Rechargeable Table Makeup Mirror is the playful desk option, and the Touch Pro LED Makeup Mirror adds Bluetooth audio and a speakerphone, so you can take a call while you get ready.

The Hollywood Glow Plus and Hollywood Glow XL Vanity Mirrors are the big ones, the full theatrical frame of bulbs. Put any of them at eye level and face a window if you can, then step back and check the result in natural light before you leave the house.

Collage of Impressions Vanity lighted mirrors, LED makeup mirrors from other brands and rotating brush organizers beside a mood photo of a vanity mirror ringed with glowing bulbs.
Impressions Vanity lighted mirrors, other brands' LED mirrors and desk organizers for a tidy vanity.

Lit and magnifying mirrors from elsewhere

A single brand does not have to cover every corner of your table. Some days you want a compact mirror that plugs in, and some days a big one you never move. These are the other lit mirrors I would compare.

Conair's LED Vanity Mirror in rose gold offers 1x and 10x magnification, a sensible pick if you want both a full face view and a close-up in one frame. Vivitar's LED Light Up Vanity Mirror in white is a straightforward, simple choice for a small desk. Garnen's Travel Makeup Mirror has lights, 1x and 3x magnification and a few brightness settings, so it can go in a bag for trips. Slimoon's Hollywood Vanity Mirror has 12 dimmable LED bulbs in white and gives you the classic bulb-frame look. Bestier's Vanity Mirror is a square desk model with touch control and three color modes.

Whichever you pick, test the lighting before you rely on it. Look at your foundation in the mirror, then carry the mirror to a window and compare. If the color changes, switch to a warmer or cooler setting, and turn the brightness down a little. A light that is too strong will make you overblend, and a dim one will make you overdo everything.

Position matters too. Light from the front is kind. Light from directly above casts shadows under your eyes, which is exactly what you are trying to see past.

Where the brushes live

A vanity table looks calmer with a good mirror, and calmer still when the brushes are not lying in a heap. Storage does not have to be dramatic. It has to make things easy to reach and easy to put back.

Maison's 360 Rotating Plastic Desk Pen and Makeup Organizer has five slots, a good size for a small collection of pencils and brushes in beige, which blends into most rooms. Two white holders round out the set: a 360 degree rotating multi-functional brush holder that turns to bring the right brush to your hand, and a ceramic makeup brush organizer that feels more like a piece of decor and sits still on the desktop.

Both are simple to wipe clean with a damp cloth, and neither takes much room. Stand your brushes with the bristles up, so they keep their shape, and let them dry fully before they go back in the holder after washing.

What I would skip: crowding the holder with old, splayed brushes you never use, and putting anything wet into a closed slot. Damp bristles and a small space do not get along. Do a quick edit every few months: pull out each brush, look at the bristles, and decide honestly if you have touched it lately. Keep the ones you reach for every week, and let the rest go in a drawer or the bin.

Setting up your own corner

To set up a corner you enjoy, start with the mirror and the light. Place it near a wall socket, at eye level, and a comfortable arm's length away. Add a small tray or dish for hair clips and rings, so they do not end up in the brush holder. Then add a holder for the brushes you use every day, and leave the rest of the table clear.

Wipe the mirror with a soft, lint-free cloth, and keep it away from spray bottles and steam so the lights last. Turn the light down when you are finished, and unplug it if you will be away. If your eyes feel strained or sore after using a bright mirror, lower the brightness and take a break, and see an optician if it keeps happening. Good light should make getting ready feel easier, not harsher.