Juvia's Place Blush and the Warm, Deep Shades I Love With It

Juvia's Place Blush and the Warm, Deep Shades I Love With It

Juvia's place blush comes from a founder who wanted makeup that finally looked right on deep skin. Here are the powder, cream and liquid shades I would start with, plus the berry and terracotta blushes that sit well beside them.

Chichi Eburu started Juvia's Place in 2016 after years of struggling to find makeup that suited her deep skin tone. What she found was muted color that did not show up on her skin, so she built her own. The name blends the names of her two children, Juwa and Olivia, and the first product was The Nubian, an eyeshadow palette inspired by Queen Nefertiti. That story is why I trust the brand on cheeks. Juvia's place blush is built around rich pigment, so the color reads as color on deep skin instead of disappearing.

The collage shows three ways to wear it. Blushed Duo Blush in Vol 1 is a buildable powder set in deep, earthy tones. Blushed Cream Blush in Cheeky Cherry and Pinch Me is a lightweight cream and lip tint in one, with a soft dewy finish. In liquid, Dahlia is a burnt red and Soft Tulip is a soft pop of peach, and Barbie Rose Glow is the blushlighter with radiance-reflecting pearls. Beside them, Danessa Myricks Yummy Skin Flushed in Dancing Queen is a vivid plum and Bellini is a poppy golden peach, both soft matte and made for cheek and lip.

A quick test: swatch a cream and a liquid side by side on your cheekbone and see which one you like after ten minutes.

Magazine page collage for Juvia's Place Blush and the Warm, Deep Shades I Love With It, featuring Juvia's Place, Make Up For Ever and Saie
Juvia's Place Blush

Deep berry, bronze and blackberry blushes

Deep berry is the shade family I reach for when I want color that shows up without looking heavy. Make Up For Ever Artist Blush in Hot Lava is a deep orange with gold shimmer, and Artist Liquid Color in Boundless Berry is a transfer-proof deep berry with a blurred matte finish for lips and cheeks. LYS Beauty Higher Standard in Empower is a deep berry cream and powder duo. Westman Atelier Baby Cheeks in Jam & Fizz pairs deep berry with a watermelon flush in a talc-free matte powder. Pat McGrath Labs Skin Fetish in Paradise Venus is a terracotta demi-matte with a silk-velvet finish. ONE/SIZE Cheek Clapper in Rich Betch is a red brown bronze trio, Rare Beauty Soft Pinch Bouncy Blush in Soulful is a deep berry cream-to-powder, and Fenty Beauty Shake N Play in Violet Vice is a blackberry liquid that lasts up to 12 hours.

Pairing tip: lay a Juvia's Place cream down first, then dust a deep berry powder over the top for depth that lasts.

What I would skip: a shimmery bronze on top of powder foundation in bright light. Keep the gold for evening and go matte in the day.

Terracotta and orange for a sun-warmed face

Warm terracotta and orange are the blushes that make skin look like it spent a day outside. Armani Beauty Cheek Tint in Sunlit Sienna is a warm bronze terracotta liquid with up to 12 hours of wear. Saie Dew Blush in Spicy is a warm terracotta liquid cream, and Tower 28 BeachPlease in Golden Hour is a sun-kissed orange that is non-comedogenic and safe for sensitive skin. Kosas Impressionist Multistick in Vital is an earthy terracotta for cheeks and lips, and it builds a flushed-from-within look. REFY Cream Blush in Citrine is a sun-kissed orange and Rust is a deep burnt orange, both lightweight and buildable. BASMA Hydrating Cream Blush in Burnt Orange is warm-toned with a balm-like texture, and Kevyn Aucoin The Neo-Blush in Sunset is a name I simply trust to glow.

How to wear it: press an orange cream high on the cheekbones and across the nose, then blend out with a fingertip for a sunny look.

What I would skip: an orange blush without any warmth in the rest of your face. Add a little bronzer or a warm lip so the color looks intentional.

Finding your warm blush

Start with the tone of your skin, not the name on the pan. Deep berries and plums flatter deep and cool skin, while burnt orange and terracotta warm up medium and olive tones. Cream and liquid blushes are the easiest way in, and a powder over the top makes them last. Juvia's place blush covers all three, so you can choose your format and change the shade with the season. Place color a little higher than feels natural, blend until the edge disappears, and let the rest of the face stay simple.