La Veste

La Veste

The brand began with two friends walking to a show during Paris Fashion Week deciding, more or less on the spot, to start a brand. Stylist Blanca Miro and designer Maria de la Orden founded it in 2018 and named it after the French word for blazer, because at first that was all they intended to make. It is now the most recognisable of the new Spanish labels and still runs on the same instinct.

A blazer and nothing else

For a full year the pair made only jackets, which is an absurd constraint and exactly why the brand found an audience. Trousers, shirts, dresses and homeware followed once the idea had a shape.

Trousers from grandmother's pattern

Miro has described the method as reinventing old pieces from their mothers and grandmothers as new vintage-inspired ones. The bottoms carry that seventies patterning most visibly.

Shirting, including the school shirt

Their bib-collar school shirt became a genuine cult item and ended up in wardrobes far outside Spain. It is the clearest example of the brand turning nostalgia into something people actually wear.

Our honest take

LA VESTE brought in its first managing director in 2025 and is entering Harrods, which is usually where the fun drains out of a brand like this. So far the colour has survived the professionalisation.