The LAWLESS lip gloss most people mean is Forget The Filler, a plumping gloss that launched in one shade and now comes in a whole pink wardrobe. Here are the shades I would reach for, the balms, lipsticks and liners around it, and peptide glosses from other brands.
LAWLESS Lip Gloss: Forget The Filler Shades, Balms and Peptide Rivals

LAWLESS lip gloss has a very specific starting point. In January 2021 the brand, which founder Annie Lawless began in 2018, launched Forget The Filler in a single shade called Rosy Outlook. The idea, as she has described it, was simple: if you put something on your lips all day anyway, it might as well plump them and act like skin care. The formula is built around Maxi-Lip, which the product page says is clinically shown to visibly increase lip volume by 40 percent, plus shea butter and rosehip oil. It is vegan and cruelty-free.
That one shade has since become a whole wardrobe, and the Forget The Filler pinks are easy to sort. Rosy Outlook is a super sheer baby pink, and Daisy Pink is a sheer, creamy baby pink, so both are the closest thing to a clear gloss with a blush. Strawberry Popsicle is sheer pink, Strawberry Milkshake is a milky soft pink, and Strawberry Shortcake is pearly, and all three carry a strawberry sugar flavor. Lavender Sorbet is a pale pinky lavender. For more color, Velvet Daisy is a rosy pink and Velvet is a rosy mauve with plummy undertones.
Try this: wear Rosy Outlook alone for the sheer version, then dab Velvet on top of your everyday lipstick. The brand says the gloss works over lipstick and adds glass-like shine.

LAWLESS Forget The Filler gloss shades

Forget The Filler Lip Plumper Line Smoothing Gloss in Strawberry Milkshake
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Forget The Filler Lip Plumper Line Smoothing Gloss in Strawberry Popsicle
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Forget The Filler Lip Plumper Line Smoothing Gloss in Strawberry Shortcake
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Forget The Filler Lip Plumper Line Smoothing Gloss in Lavender Sorbet
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Forget The Filler Lip Plumper Line Smoothing Gloss in Rosy Outlook
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Forget The Filler Lip Plumper Line Smoothing Gloss in Velvet Daisy
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Forget The Filler Lip Plumper Line Smoothing Gloss in Daisy Pink
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Forget The Filler Lip Plumper Line Smoothing Gloss in Velvet
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The rest of the Forget The Filler family
The gloss is only one piece of the LAWLESS line. The Tinted Balm in Candy Girl is a pearly candy mauve pink, and Pink Marshmallow is a clear translucent pink, while Baby Doll is a creamy baby pink. The brand suggests wearing them alone or layering over lipstick for a plumping boost, and the pro tip is to warm the stick up with a few swipes for a more cushiony texture.
If you want actual lipstick, the Satin Cream Lipstick in Platinum is a pale pinky beige and Wedding Day is a muted pinky beige. The page describes the formula as 94 percent natural, made with jojoba and olive oils. I like the pair for anyone who finds nude lipsticks harsh. The Definer Lip Liner comes in Blushed Nude, a beige pink nude, and Kiss, a milk chocolate brown, so you can outline a pink gloss with a little more definition.
The Overnight Lip Plumping Mask in Sweet Daisy is a cool pearlized candy pink with a sugar flavor. It carries more Maxi-Lip than the gloss and is meant for clean, dry lips before bed, or as a prep step under makeup.
A simple routine: mask at night, liner and lipstick in the morning, gloss on the center.
What I would skip: the liner in Kiss with a sheer baby pink gloss. The contrast is strong, so pair it with the deeper shades instead.
More from LAWLESS Forget The Filler

Forget the Filler Lip-Plumping Line-Smoothing Tinted Lip Balm in Candy Girl
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Forget the Filler Lip-Plumping Line-Smoothing Tinted Lip Balm in Pink Marshmallow
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Forget the Filler Lip-Plumping Line-Smoothing Tinted Lip Balm in Baby Doll
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Forget the Filler Lip-Plumping Line-Smoothing Satin Cream Lipstick in Platinum
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Forget the Filler Lip-Plumping Line-Smoothing Satin Cream Lipstick in Wedding Day
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Forget The Filler Definer Lip Liner in Blushed Nude
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Forget The Filler Definer Lip Liner in Kiss
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Forget The Filler Overnight Lip Plumping Mask in Sweet Daisy
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Peptide and hyaluronic glosses from other brands
Forget The Filler started a whole shelf of plumping glosses, and the other brands here take their own routes. Sarah Creal No Further Questions in Dont Wait Up is a peptide gloss designed with mature lips in mind, and the page says it avoids an irritating tingle. Clarins Lip Perfector in 01 Rose Shimmer is a soft cool pink with a sheer shimmer, a plumping peptide and a vanilla scent. The Paula's Choice Pro-Collagen Peptide Plumping Gloss Balm is a treatment first, with three peptides, and it can go on after lip color for shine.
rhode Peptide Lip Tint in Jelly Bean is a shimmery sheer baby pink with a high shine finish. Kosas Wet Lip Oil in Slushy is a sheer cherry red with a vinyl look. REFY Lip Gloss with Hyaluronic Acid in Oat is a light warm nude with a clear formula. ISAMAYA Hyalurolip is a clear plumper in a syringe applicator, which gives you a precise amount. Makeup By Mario MoistureGlow in Strawberry Glow is a sheer poppy pink in a propel stick.
To layer: Makeup By Mario suggests overlining with a lip pencil first. Then add any of these glosses to the center.
What I would skip: stacking two plumping glosses at once. Pick one for the day and save the other for another.
Glosses with peptides or hyaluronic acid

No Further Questions High Glide Peptide Lip Gloss in Dont Wait Up
Sarah Creal

Lip Perfector Peptide-Plumping & Hydrating Lip Gloss in 01 Rose Shimmer
Clarins

Pro-Collagen Peptide Plumping Gloss Balm Lip Treatment
Paula's Choice

Peptide Lip Tint Nourishing Glaze in Jelly Bean
rhode

Wet Lip Oil Plumping Peptide Lip Treatment Gloss in Slushy
Kosas

Lip Gloss with Hyaluronic Acid in Oat
REFY

Hyalurolip Lip Plumper with Hyaluronic Acid
ISAMAYA

MoistureGlow Plumping Lip Serum in Strawberry Glow
MAKEUP BY MARIO
Choosing your pink
Start with how much color you want. For a hint, Rosy Outlook, Daisy Pink or Strawberry Popsicle. For something you can see, Velvet Daisy or Velvet. If you like a balm feel, go to Candy Girl or Pink Marshmallow, and if you want treatment at night, the Sweet Daisy mask does that. Then look at the peptide glosses for a change of finish, such as Kosas Slushy for red or REFY Oat for nude. Keep whichever one you reach for first in the morning, and put it in your bag.






