Loulou de Saison

Loulou de Saison

Loulou de Saison started as Chloe Harrouche's Instagram account before becoming a Paris label in 2019, and it built its name on knitwear before adding tailoring and dresses. Notes on how that range now stretches from cashmere basics to occasion pieces, and where to start.

A Wardrobe Built From Knitwear Up

Chloe Harrouche did not set out to launch a full collection. She ran an Instagram account under the name Loulou de Saison for years, then in 2019 turned it into an actual label, first called Loulou Studio, working out of Paris. The label began narrow on purpose: a line of knitwear first, since Harrouche has said she wanted to build slowly instead of offering full looks from day one. The Bruzzi sweater from that early run is still sold, which tells you the shapes were right from the start.

That patience shows up now in how the dresses sit next to the rest of the range. The Gianna U-neck one-piece keeps things plain and lets the fabric read on its own, while the Paloma silk-twill maxi dress adds motion without extra decoration. Neither reads like a separate occasion wardrobe bolted onto a knitwear label, because the proportions already match everything else here.

Knitwear First, Then The Rest

If I were choosing one Loulou de Saison piece, I would start with the knitwear and then ask whether the rest of my closet actually needs a dress, a trouser, or a silk top. That order keeps the decision grounded instead of based on a single pretty photo. The Gianna one-piece or the Paloma silk-twill dress are the two I would reach for when I want the clothes to do the styling, then keep jewelry and shoes plain around them.

Harrouche has been careful about pace since 2019, opening one Paris shop in 2022 and a second only in 2025, and that same restraint reads in the clothes. I would be wary of buying several nearly identical cashmere sweaters here, since one piece with real texture does more work than a row of similar ones.