Mary Ruth vitamins began as a liquid multivitamin for clients who could not stomach capsules. Here it is with the magnesium, collagen, protein and enzyme supplements that fill out a wellness shelf, and what to ask your doctor first.
Mary Ruth Vitamins and the Wellness Shelf, From Liquid Multis to Collagen
MaryRuth Ghiyam was a nutritional consultant with a private practice in New York City when clients told her capsule vitamins made them nauseous, so she made a liquid multivitamin. She founded MaryRuth's in 2014 with her mother, Colleen, and the first two products were a raspberry Liquid Morning Multivitamin and a coconut Liquid Nighttime Multimineral, sold first from a bookshelf in her office and then on Amazon. The brand says its formulas are vegan and non-GMO with as few allergens as possible, and Forbes reports the Los Angeles company has been profitable since its first day. Mary Ruth vitamins still lead with that raspberry liquid, and there is now a separate morning multivitamin with added hair nutrients in other flavors. Jena Covello started Agent Nateur by making deodorant in her own kitchen, and holi (mag) is its daily magnesium complex. Amanda Chantal Bacon opened the first Moon Juice juice bar in Venice, California, in 2012, and Magnesi-Om is its blue lemon magnesium drink. Juna, from a former chef and a medicinal-plant researcher trained at Cornell, makes digestive enzymes. Supplements are not reviewed like medicines, so talk to your doctor before starting any.
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Hair and collagen
Agent Nateur's holi (mane) pairs marine collagen with pearl for hair, skin and nails. Moon Juice, which moved from juice shops into Sephora in 2018, makes SuperHair. Augustinus Bader, the stem-cell scientist whose brand grew out of a wound gel for burns, now makes a daily hair supplement, and Joy Harari, a holistic health coach, started Shore Magic looking for an easy bone broth substitute for the children she worked with, landing on a pure marine collagen that is odorless and tasteless. Collagen is a protein, so think of these as part of your protein intake rather than a shortcut.
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Protein and enzymes, and the skip
Olivia Boyd-Smith, a former Australian beauty editor, built Par Olive's pearl collagen with dermatologists and dietitians over two years, and each jar can be traced to the boat and time of catch. Siffat Haider and Nish Samantray started Arrae from their Toronto apartment in 2020 with their wedding money; its Hair Protein was co-developed with the stylist Chris Appleton, and Clear Protein+ adds electrolytes. Hum's Flatter Me Plus is a digestive enzyme supplement, from the brand Walter Faulstroh started after a nutritionist linked his skin to digestion. What I would skip is taking several hair supplements at once. Many contain biotin, which can skew some lab tests, so tell your doctor before blood work.
Starting a supplement
Add one product at a time and give it a few weeks. Check the serving size and the full ingredient list, including sweeteners and allergens. Ask your pharmacist about interactions with medication you already take. If you are pregnant, nursing or managing a condition, clear it with your doctor first. Store liquids in the fridge once opened if the label says so.
