The cream stick is the everyday side of Milk. It is a creamy, long-lasting blush and lip color with hyaluronic acid, ceramides, pomegranate flower and jojoba oil, and the brand says it is vegan and cruelty-free.

Ether is a rich berry, the deepest of this group. Dash is a light pink with shimmer and Rally a pink mauve with shimmer, so those two are for nights or a lit-from-within cheek. Quirk is a spiced rose, Veil a true rose and Wisp a peachy pink rose. Cloud 9 is a mid tone pink, and Feather is a cool bright pink that would suit anyone who likes a fresh, just-came-in-from-the-cold cheek. Every shade also works on lips, so a single stick can carry the whole face.

Pairing tip: swipe the stick directly on the apples and blend upward with your fingers. Warm the stick against your skin first if it feels firm.

What I would skip: Dash and Rally on the apples in strong daylight if you want a matte look. Keep the shimmer shades high on the cheekbone, or choose Veil or Wisp for a softer finish.

Milk did not invent the jelly blush, but plenty of other jellies and gels feel like a cousin. Here is who I would put beside it.

Lancôme Juicy Tubes Cheeks Jelly Long-wear Blush Tint in Peach 'N Roses is a warm poppy orange with caffeine, described as transfer-resistant. The Cheek & Lip Long-Lasting Gel Tint in Pink Splash is a bright cool pink with a large teardrop applicator. Glow Recipe Watermelon Glow Niacinamide Dewy Flush in Dragonfruit Flush is a tinted serum that plumps and hydrates, in a sheer bright pink. Makeup by Mario Jelly Jar Lip & Cheek Multi-Use Balm in Pink Sugar is a bouncy balm with vitamin E, hyaluronic acid and castor oil. MAKE Beauty Heat Stroke Dewy Gel Cheek Tint in Scorched and Chantecaille Cheek Gelée Hydrating Gel-Cream Blush are gel formulas I am describing from their names. Nudestix Gel Color Lip & Cheek Balm in Posh is a gel balm for both, and Glossier Cloud Paint in Beam is a soft peach gel cream with soluble collagen and a light coverage.

How to wear it: dab a jelly or gel where you would normally blush, then pat with a clean finger to soften the edge.

What I would skip: a jelly over a heavy powder. It grabs the powder and looks streaky. Apply it to bare skin or a light base, then let it set.

If you are not sure which one to pick, use the finish to decide. A milk jelly blush like Fizz or Burst is the one for a sheer, cooling stain that builds. A cream stick like Veil or Wisp is the one for soft, comfortable color that also works as lip color.

Then choose the undertone by the collage above. Cool pinks like Fresh, Splash and Feather brighten neutral and cool skin, while Spritz, Fizz and Wisp warm up medium and deeper skin.

Keep the rest of the face simple, and blend until you cannot find the edge. Blush that reads as a little flush from a good day is the whole point.