Moschino Perfume Keeps the Joke Going With a Teddy Bear and Bubble Gum

Moschino Perfume Keeps the Joke Going With a Teddy Bear and Bubble Gum

Moschino perfume has a sense of humor, from the first teddy bear bottle shown in 2014 to the bubble gum Toy 2. Here is the Toy family, six playful fruity perfumes from other houses, and five sweet vanillas for people who like to smell like dessert.

Moschino is an Italian fashion house founded in 1983 by Franco Moschino in Milan, and its designs have long leaned on humor and irony. That makes Moschino perfume a natural place to look for something playful. When Jeremy Scott became creative director in October 2013 and showed his first collection in Fall 2014, he also unveiled the first teddy bear scent bottle to the press at Harrods. A bear as a perfume bottle is a great idea, and it explains why the Toy line is where I start.

Toy 2 launched in 2018 and was created by Alberto Morillas and Fabrice Pellegrin, and I like that the house pairs a silly bottle with two working perfumers. The Toy 2 Eau de Parfum is the one I would start with, since it is the standard version and the easiest to compare against the rest.

Moschino Toy Boy Eau de Parfum comes in a glossy black teddy bear bottle, and it sits well next to Toy 2 for anyone who likes shopping for two people at once. Toy 2 Bubble Gum Eau de Toilette leans right into the joke, and it is the one I would pick for a summer weekend or a gift for someone who likes novelty.

Smell them on a card first, then on your wrist, and be honest about whether the smile lasts. A novelty bottle is easy to love on a shelf. What matters is if you still like the scent by evening, when the sugar has faded and the base is all that is left of it, so wear one for a full day before you commit.

Collage of Moschino Toy bottles, berry and peach perfumes and vanilla perfumes from other houses beside a candy-bright still life and a mood photo of a hand holding the pink Toy 2 Bubble Gum bottle.
The Moschino Toy bottles, playful fruity perfumes and sweet vanillas from other houses.

Berries, peaches and marshmallow

If the Moschino bear made you curious about fruity perfume in general, this grid is where I would go next. These eight are all sweet and all playful, but each one has its own personality.

Miu Miu's Miutine, with strawberry and vanilla, is the pretty one. Yves Saint Laurent's Libre Berry Crush, with raspberry, is the bolder one, and I would wear it out at night. LoveShackFancy's Sweetheart, with raspberry and peach, is the one that feels the most like a summer dress. Kayali's YUM BOUJEE MARSHMALLOW is the sugary one, the perfume for people who want to smell like a fairground.

Burberry's Her Eau de Parfum, with berries, amber and musk, is the grown-up in the room, a bit less sugary and a lot warmer at the base. Ariana Grande's Cloud Aurora has a soft, airy name, and I would smell it to see if the scent matches.

A fruity perfume behaves differently from a floral one. The top is bright and juicy for the first ten minutes, and then it quietens down, so do not judge by the first spray. Give it half an hour, then decide if you want that particular bowl of fruit on you all day. If your nose starts to tire, step outside for some fresh air before the next one.

Vanilla, from soft to sticky

Sweet vanilla is the other big family in this kind of perfume, and it ranges from soft and creamy to sticky and dark. These eight show most of the range.

Kayali's VANILLA is the plain-spoken one, and I like that it does not try to be anything else. Burberry's Goddess pairs vanilla with lavender, which gives the sweetness a slightly herbal edge. LoveShackFancy's Secret Crush, with vanilla, is the light and girlish one. Yves Saint Laurent's LIBRE Vanille Couture, with vanilla and orange blossom, is the most polished of the first five, and it is the one I would wear to a nicer dinner. Rare Beauty's Rare Eau de Parfum, with vanilla and caramel, is the warm, slightly gooey one for cold afternoons. If you want to compare, I would put it next to the Kayali vanilla, since one is caramel-leaning and the other plain, and the difference teaches you what kind of sweetness you like.

What I would skip: spraying a heavy vanilla on a warm day just before a crowded train or a small office. Sweet scents get louder in heat, and vanilla in particular, and something lovely at arm's length can feel like too much in an enclosed room. Start with one spray, and add only if you cannot smell it after an hour. You can always add, and you cannot take it back once you are on the train.

Picking a sweet scent

To choose a sweet perfume, start by thinking of the sweetness you like. Fruit, cake, caramel and marshmallow are all different things, and knowing which you like makes it easier to shop.

Try no more than three at once, spray them on separate spots, and take notes on your phone. Leave the shop, have lunch, and come back to the one you still remember. That is the one you will wear. And if a scent gives you a headache or irritates your skin, wash it off and put that bottle back. Keep your favorite by the door, so you spray it on the way out instead of forgetting it, and treat the bear bottles as the fun ones you reach for when you want to smile. Moschino perfume is at its best when you wear it lightly and let the bottle do the talking. If you want to keep browsing, I also put together Lancôme Idôle Perfume Guide and Juicy Couture Perfume, from Velour Tracksuits to Viva La Juicy.