The Ordinary Multi-Peptide Lash and Brow Serum names what is in the tube and keeps its promises small. I compare it with other lash and brow serums in the same small-tube category.
Multi-Peptide Lash and Brow Serum: The Ordinary Next to Rivals
The Ordinary has never been shy about putting ingredients on the front of the box, and I think that is the whole reason the brand exists. It launched in August 2016 with 27 products from the Toronto company Deciem, which Brandon Truaxe founded and named from decima, Latin for tenth, because he wanted to launch ten brands at once. Products are named after what they contain and at what strength, like Niacinamide 10% + Zinc 1%. Estée Lauder Companies took a minority stake in Deciem in 2017 and completed full ownership in 2024. So when the Ordinary multi-peptide lash and brow serum arrived in 2022, it came with a name that already told you the plan. The Ordinary's own page describes a water-based formula with 11 key ingredients, including four peptide complexes, plant extracts and caffeine, applied along the lash line and brows morning and evening. The brand says visible changes can show in as little as four weeks, and that is the brand's claim, not mine. What I can give you is what the label says and how the rest of the category compares. Below are four serums from the same Multi-Peptide family, then lash serums and brow serums from other labels, each with its own idea of what a small tube should do.
Where Grande began
Grande Cosmetics is the name to know in this corner, and its story is refreshingly small. Alicia Grande founded the brand in 2008 after postpartum lash loss sent her looking for help, and at a New York trade show in 2006 she had met a doctor and scientist with a lash formula. She put her own savings into a first production run and sold from trade show booths. GrandeLASH-MD is the original, and its description lists isopropyl cloprostenate, a prostaglandin analogue, beside radish root ferment and hyaluronic acid. That matters, so read the label and ask an eye doctor if you have any doubts. The mini Peptide+ is the lash serum for sensitive eyes in the group, a peptide formula with chamomile, green tea and biotin. The Cult Faves set adds a brow serum and a mascara to the lash serum. Milk Makeup was born in 2016 at Milk Studios in New York, and its Kush serum goes a different way with hemp-derived cannabis seed extract, plant peptides and quinoa for lashes and brows together. Apply at night on clean, dry skin along the lash line, and give any formula a few weeks before you judge it.
Brows, by the week
Brows have their own patron saint. Anastasia Soare came to the United States from Romania in 1989, opened her Beverly Hills salon in 1997 and built a career on shaping brows by proportion rather than by fashion. Brow Genius from her brand uses red clover extract, Korean red ginseng and panthenol, and the brand describes it as a serum that improves texture and manageability and encourages fuller-looking brows. Olaplex began in 2014 in a Santa Barbara garage, when Dean Christal teamed up with chemists Craig Hawker and Eric Pressly, and its Browbond is a three-in-one serum that also shapes and holds. Vegamour was founded in 2016 and keeps its GRO serum plant-based, with red clover, mung bean and an amino acid peptide. Mini GrandeBROW relies on L-proline, hyaluronic acid and glycosaminoglycan, and the brand says to allow six to eight weeks. What I would skip is checking the mirror every morning for the first two weeks. An eyebrow serum is a patience product, every brand here talks in weeks rather than days, and daily inspection mostly produces disappointment. I would also skip laying a heavy brow pomade over a serum that has not dried, because it only smears.
A photo and some patience
Whatever you pick, take a photo in the same light on day one, then again at four weeks and at eight, because memory is a poor judge of a few millimeters. Use each serum the way its brand directs, and stop if your lids or eyes feel irritated. If you wear contacts or have any eye condition, mention the serum to your eye doctor before you start. The Ordinary's version is the one I would hand a beginner, simply because it tells you what is in the tube and promises only what it lists. Everything else in this edit is a variation on the same small habit of a thin layer, twice a day, and some patience. If you want to keep browsing, I also put together The Ordinary Soothing & Barrier Support Serum Gets Its Pink From a Vitamin and The Ordinary Retinol.
