A nyx lip gloss can mean a soft Butter Gloss, a plumping Duck Plump or a glassy Jelly Job, and each does something different. Here is how I sort them, with glosses from other brands to compare.
NYX Lip Gloss: Butter Gloss, Duck Plump and Jelly Job Picks

NYX has been in the lip gloss business for a long time. When L'Oréal announced its agreement to acquire the brand in June 2014, the press release described NYX as a Los Angeles company created in 1999 by Toni Ko and named the Butter lip gloss line among its favorites. That line is still where I send anyone who asks me for a nyx lip gloss.
NYX describes the Butter Gloss as a soft, non-sticky, glossy gloss, and it comes in classic, bling and metallic finishes. The classic shades here carry names you could order at a bakery: Éclair, Madeleine, Fortune Cookie, Tiramisu, Praline and Brownie Drip. I like that the names give me a mood before the color does, and I would treat them as a menu. Pick one that sounds like something you would want tonight.
Butter Gloss Bling is the shimmer side of the line. Sugar Glass and Shimmer Down are the two in this grid, and they are the ones I would put over a plain lip when I want light to catch in the middle of my mouth.
A practical test: swipe two shades on the back of your hand and let them sit for a minute. The one that still looks good after you have moved your hand around is the one that will work when you talk and eat.

NYX Butter Gloss and Butter Gloss Bling

Butter Gloss in Éclair
NYX Professional Makeup

Butter Gloss in Madeleine
NYX Professional Makeup

Butter Gloss in Fortune Cookie
NYX Professional Makeup

Butter Gloss in Tiramisu
NYX Professional Makeup

Butter Gloss in Praline
NYX Professional Makeup

Butter Gloss in Brownie Drip
NYX Professional Makeup

Butter Gloss Bling in Sugar Glass
NYX Professional Makeup

Butter Gloss Bling in Shimmer Down
NYX Professional Makeup
Plump, jelly and stain, the other NYX glosses
If Butter Gloss is the comfortable one, the rest of NYX gloss is more specific. Duck Plump is the plumping gloss, with 21 high pigment shades including glitter holographic ones. Bangin Bare, Pick Me Pink and Twice the Spice are three to look at, and I would begin with the shade you already like in a lipstick.
Jelly Job is the one for a glassy, high-shine finish. NYX says it gives fuller, volumized looking lips, and Just Jelly, Jelly Filled and Jelly Kiss'd are three of the shade names. Lip I.V. is the stain of the group: a 12-hour hydrating gloss and liquid lip stain in 20 saturated shades. Red-y.Set.Wet and Drippin' In Rose are the two here.
A pairing I like is Lip I.V. first, since it is a stain, then a dab of Jelly Job on the center for shine. You get the color that stays and the gloss that catches light.
The plumping gloss is the one to test carefully. Put a little on your lower lip and wait a minute, so you know what to expect before you wear it all day.
What I would skip: layering Duck Plump over a stain on lips that feel chapped. Smooth them with a balm first, then gloss.
NYX Duck Plump, Jelly Job and Lip I.V.

Duck Plump High Pigment Plumping Lip Gloss in BANGIN BARE
NYX Professional Makeup

Duck Plump High Pigment Plumping Lip Gloss in PICK ME PINK
NYX Professional Makeup

Duck Plump High Pigment Plumping Lip Gloss in TWICE THE SPICE
NYX Professional Makeup

Jelly Job Full-Bodied High Shine Gloss in JUST JELLY
NYX Professional Makeup

Jelly Job Full-Bodied High Shine Gloss in JELLY FILLED
NYX Professional Makeup

Jelly Job Full-Bodied High Shine Gloss in JELLY KISS'D
NYX Professional Makeup

Lip I.V. Hydrating Lip Gloss Stain in Red-y.Set.Wet
NYX Professional Makeup

Lip I.V. Hydrating Lip Gloss Stain in Drippin' In Rose
NYX Professional Makeup
Glosses from other brands to compare
Sometimes I want a gloss that isn't NYX, and this grid is how I compare. The Outrageous Plump in 01 Universal Volume is a clear shimmer with sunflower seed, ginger root and peppermint oils, and the Hydrating Gloss Balm in 01 Pink Satin is a sheer baby pink with 13 percent shea butter. Both are named for what they do.
MAC Lipglass Air in Zephyr is clear, non-sticky and high shine. m.ph by Mary Phillips Top Coat in Pretty Please is a soft peach shimmer with peptides, made to layer over a lip pencil. Natasha Denona Hy-Gloss in Cherry Blossom is a natural nude pink gloss balm, and Make Up For Ever Super Boost in 01 Crystal is clear with hyaluronic acid and a minty, cooling plump. Armani Beauty Prisma Glass in 01 Clear Shine is crystal clear with 15 percent squalane, and Prada Reflection in U000 Universal is a sheer, clear liquid balm with a triangular tip.
A tip: if you like a gloss but not the tingle, choose the balm style ones. Natasha Denona and Prada both describe a cushiony feel.
What I would skip: a clear plumping gloss over a matte lipstick you have not tested. Do a trial at home first, since a cooling, minty gloss is a different sensation from a plain one.
Glosses from other brands

Outrageous Plump Hydrating Lip Gloss in 01 Universal Volume
SEPHORA COLLECTION

Hydrating Gloss Balm in 01 Pink Satin
SEPHORA COLLECTION

Lipglass Air Non-Sticky Hydrating Lip Gloss in Zephyr
MAC Cosmetics

Top Coat Hydrating Lip Gloss in Pretty Please
m.ph by Mary Phillips

Hy-Gloss Tinted Lip Gloss Balm in Cherry Blossom
NATASHA DENONA

Super Boost Moisturizing & Plumping Lip Gloss in 01 Crystal
MAKE UP FOR EVER

Prisma Glass Hydrating Lip Gloss with Squalane in 01 Clear Shine
Armani Beauty

Prada Reflection Glossy Liquid Lip Balm in U000 Universal
Prada
Picking the gloss that fits your day
Choose the gloss by how you want your lips to feel. For comfort, start with Butter Gloss or a gloss balm. For a fuller look, Duck Plump, Jelly Job or a clear plumper. For color that stays after the shine wears off, the Lip I.V. stain. Keep one sheer gloss for every day and one bling shade for evenings, and stop there. Lip gloss looks best on smooth lips, so a little balm at night makes any of these look better in the morning. If you are between two shades, buy the one whose name you like better. That sounds silly, but you will use the one that makes you smile, and a gloss you use is the only kind that matters.






