Roxanne First

Roxanne First

Roxanne First makes fine jewelry feel personal, playful, and easy to wear before it becomes formal. South Africa-born, London-based founder Roxanne First launched her namesake studio in 2018 after a decade in luxury marketing and a growing side practice designing engagement rings for friends. Diamonds, colored stones, and charming shapes give the collection its direct emotional pull.

Fine Jewelry With Feeling

Roxanne First's pieces are designed to be worn by the person buying them, not saved for a future occasion. The founder launched her London-based studio in 2018 after a decade in luxury marketing and an earlier habit of helping friends source and design engagement rings. Hoops, hearts, diamonds, and colored stones keep the mood fine but never stiff.

Our honest take

The collection's charm comes from the small decisions: a reversible necklace, a drop that moves, a sapphire beside a diamond, or a hoop with just enough irregularity. First has spoken about the influence of her South African and Italian family backgrounds, where jewelry was layered, collected, and worn with confidence. If you take one thing away, choose the piece that feels like your own story before you worry about whether it matches anything else.