Sea

Sea

Sean Monahan and Monica Paolini, childhood friends from Newburgh, New York, founded Sea in New York City in 2007, running the label out of a converted Canal Street factory that doubled as their apartment before it was ever a real office. Paolini brought design-director experience from Betsey Johnson and Jill Stuart, and that push-pull between her vintage-leaning eye and Monahan's cleaner, more modern instincts is still the label's defining dynamic.

Tops and shirting

Sea built its wholesale relationships slowly, through Barneys, Neiman Marcus and Saks rather than a splashy runway debut, and there is a similar unhurried quality to tops that favor romantic detail, ruffles and volume, over anything aggressively trend-driven. It is the more vintage-leaning half of the Paolini and Monahan partnership showing through.

Dresses

Dresses are arguably where Sea's identity is clearest: soft, feminine, a little nostalgic, the kind of thing that reads like Paolini's years designing at Jill Stuart never fully left her. The label didn't open a physical store until December 2018, more than a decade after founding, so the dresses have always had to carry the brand's whole point of view on their own.

Trousers and shorts

This is the more pared-down side of the label, closer to Monahan's cleaner instincts than Paolini's romanticism, and it balances out a collection that could otherwise tip fully into whimsy. The two founders have described the brand as a genuine collaboration rather than one person's vision, and pieces like these are where that shows.

Swim

Swim is a smaller, more recent-feeling category for a company that spent its first decade building a ready-to-wear identity out of a Canal Street live-work space, so it reads as an extension of the romantic, feminine mood rather than a technical swimwear play. Nothing about Sea's history points to a swim specialism, and the assortment doesn't pretend otherwise.

More from the collection

The rest of the edit fills out a label that has grown from an online-only startup with no storefront into a brand with a Shanghai store as of 2025, all while staying built around the same two founders and their friendship. It is a slower, steadier growth story than most direct-to-consumer labels can claim, and the clothes still look like two people agreeing on something rather than a committee.

Our honest take

Sea's whole appeal is that it still reads like two childhood friends making decisions together rather than a brand chasing a trend calendar, and that consistency is rare after nearly two decades in business. It also means the romantic, slightly nostalgic mood doesn't flex much season to season, so it rewards a customer who already knows she wants that register.