The Frankie Shop

The Frankie Shop

Gaëlle Drevet, a French-American former journalist, opened The Frankie Shop as a Lower East Side concept store in New York in 2014 before turning it into her own label within about a year, launching an e-commerce site on Thanksgiving weekend in 2015. She built the brand's identity, oversized, menswear-inspired tailoring reworked for women, around clothes she couldn't find anywhere else, then expanded it to Paris in 2017 with a boutique on rue Saint-Claude and a Net-a-Porter capsule soon after. A favorite brand of mine

Trousers and shorts

Drevet has said her whole project was reworking menswear silhouettes for women rather than inventing a new shape from scratch, and trousers cut with that oversized, borrowed-from-the-boys logic are where the idea reads most plainly. It is a look she has described wanting for herself as a journalist who couldn't find it in stores or vintage racks.

Coats

Outerwear is a natural home for the brand's signature move, taking a masculine silhouette and adjusting its proportions until it reads as intentional rather than borrowed. The oversized blazer specifically is the piece most associated with Drevet's name, and coats extend that same logic into colder-weather layers.

Tops and shirting

The Frankie Shop's early years ran on small production batches, often fewer than a hundred units per style, sold out of a tiny Lower East Side storefront, and there is still a pared-down, workwear-adjacent quality to tops built more for daily rotation than for a single occasion. It is quiet-luxury logic that predates the term by years.

Skirts

Skirts are a smaller share of a brand whose reputation was built on trousers and blazers, but the same androgynous, unfussy attitude carries over rather than swapping in anything overtly feminine. Drevet has been explicit that dressing women in a way that pleases them rather than a male gaze was the point from the start.

Jackets and blazers

This is the category that made the label's name: the oversized boyfriend blazer that Drevet developed out of frustration with everything else on the market, and it has stayed the brand's most recognizable signature a decade on. It is also the clearest through-line back to her original idea of reworking a man's silhouette until it fits a woman's day.

More from the collection

The rest of the edit reflects how far the label has traveled from a single Lower East Side concept store, now split between New York and Paris with an in-house menswear line launched in 2022. Drevet still frames the brand as a personal quest for clothes she couldn't find, which is a modest way to describe something that has become a genuine two-city label.

Our honest take

Drevet's reworked-menswear idea has aged well precisely because it never depended on logos or seasonal gimmicks, just proportion, which is why the oversized blazer still reads as current a decade in. The narrowness of that idea is also the limit: shoppers wanting a lot of variety in silhouette will find the label more focused than sprawling.