The Hot List

The most-wanted products of the moment.

The Hot List

A curated roundup of the standout products shoppers can't stop discovering. Featuring the pieces generating the highest engagement across the Phia app, The Hot List keeps you ahead of what's trending right now.

This Week's Obsessions

This is what Phia shoppers couldn't stop tapping over the last seven days, ranked by the products pulling the most attention across the app. Beauty is leading the pack — rhode's summer kit, highlight milk, and pocket bronze are running away with it — with the dresses, denim, bags, and everyday pieces our shoppers keep coming back to close behind. Start at number one and scroll.

Shop brands in this edit

Shop J.CrewShop MadewellShop AnthropologieShop AritziaShop EverlaneShop HokaShop Jenni KayneShop LongchampShop New BalanceShop ParkeShop QuinceShop RutiShop Skims

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