The Marc Jacobs Tote

A Structural Rethink

The Marc Jacobs Tote

Calling a product the definite article is either arrogant or accurate and occasionally it turns out to be both. the tote bag became the name people actually use for a specific canvas rectangle. This edit runs through the current sizes and materials.

Naming A Thing After The Category

There is a long tradition of products that take over the generic noun, and it almost never happens on purpose. Here it did: a canvas tote with the house name printed across it in a heavy serif, launched in the late 2010s and sold in enough volume that the name stuck. The design is deliberately plain, which is what allows the logo to function as the whole graphic. It arrived as logo appetite returned after a decade of restraint, and it reached a much younger customer than the house usually sells to. The reference is the bookstore canvas tote, played entirely straight.

Canvas, Leather And Jacquard

The Canvas large tote bag and The Large tote bag are the biggest builds and the true carryalls. The Medium tote bag and The Leather medium tote bag cover the middle, with the leather being considerably heavier. The Canvas small tote bag and the small The Canvas tote are the compact versions of these the tote bag options. The Jacquard medium tote bag is the most textural, and The Canvas Dakota tote is the most structured shape in the group.

Our honest take

Printed canvas greys at the base and the corners within a year of daily use and no spot cleaning reverses it, which is the honest trade for a bag designed to be used hard. Leather versions weigh noticeably more empty and hold shape indefinitely. There is no closure on most of these, so nothing in them is secure and rain goes straight in. Handle drop on the small sizes will not clear a winter coat, which is a common complaint. If you take one thing away, buy the size for the coat you wear most, because handle drop is what makes a tote unusable.