If you like Everlane but not the price or the ubiquity, the useful move is to match the shape and the material rather than hunting a copy. Buying the same silhouette from a brand that makes it properly ages better than buying a near-copy of a famous one. A convincing alternative copies the proportion and the material, not the logo or the hardware. Hold it up to the light. Opacity is the thing product photography hides best. The groups below run from the decision that matters most to the ones you make afterwards.

What decides this is shoulder seam, sleeve length and opacity. Everything else is preference. Two from the first group show the range: Meshki's Jaytee Knit Top - Sky Blue at $59, and Rails's ZAVIER SWEATSHIRT - FOREST at $198. The first is the easy entry point; the second is where the money goes. The shoulder seam should sit on the bone, not past it. Hold it up to the light. Opacity is the thing product photography hides best. A higher price mostly buys materials and finishing, and occasionally it buys nothing at all.

If the top is the point, keep everything below it plain. From the second group, WeWoreWhat's Off Shoulder Collared Shirt ($128) is the one that earns its place, because it works in more than one context without being restyled. The third group is smaller and deliberately narrower, trousers, for the decisions you make after the main one. None of this needs the whole group. One piece from each is usually enough.

There are 20 pieces here from 12 brands, $59 to $395, all in stock when this was written. We would not buy all of them, and neither should you. Meshki's Jaytee Knit Top - Sky Blue at $59 is the low-risk way in, and simkhai.com's Kyra Pant at $395 only makes sense if this is a category you already use constantly. Read as a set, they get you close to Everlane without any single purchase being compulsory. Nothing here is included because it is famous, and price is not used as a proxy for quality anywhere on this page. If you take one thing away: one considered purchase beats three hedged ones.