Buying Mr Burberry Indigo comes down to a few checks you can do from the product page. Everything else is preference. Test on skin and wait an hour. The opening is not what you will smell like. The groups below run from the decision that matters most to the ones you make afterwards.

What decides this is concentration, notes and how long it lasts. Everything else is preference. Two from the first group show the range: White Fox Boutique's Pistachio Perfume Mist at $25, and oscardelarenta.com's Alibi EDP 1.7 Oz at $97. The first is the easy entry point; the second is where the money goes. Test on skin and wait an hour. The opening is not what you will smell like. A higher price mostly buys materials and finishing, and occasionally it buys nothing at all.

Apply to pulse points and let it sit. Do not rub. From the second group, cultgaia.com's MAST EAU DE PARFUM ($228) is the one that earns its place, because it works in more than one context without being restyled. The third group is smaller and deliberately narrower, fragrances, for the decisions you make after the main one. None of this needs the whole group. One piece from each is usually enough.

There are 20 fragrances here from 13 brands, $18 to $300, all in stock when this was written. We would not buy all of them, and neither should you. Oribe's Fragrance Experience Set at $18 is the low-risk way in, and Tom Ford Beauty's Bois Marocain Eau de Parfum at $300 only makes sense if this is a category you already use constantly. Read as a set, they get you close to Mr Burberry Indigo without any single purchase being compulsory. Nothing here is included because it is famous, and price is not used as a proxy for quality anywhere on this page. If you take one thing away: one considered purchase beats three hedged ones.