Tarte Concealer Belongs to a Founder Who Walked Away From a PhD
Maureen Kelly left a psychology PhD program to start Tarte in a New York apartment, and Shape Tape is the Tarte concealer that made the brand a name. This edit follows the Shape Tape and Maracuja families, then sets them next to concealers from Kosas, Saie, Hourglass, Yves Saint Laurent, NARS and Rare Beauty.